The Helsinki, Finland-based UPM Raflatac business area and reporting segment has been renamed UPM Adhesive Materials as of June 12,.

The name change supports the business area’s strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the label materials area (above).

UPM Adhesive Materials leverages its adhesive expertise, material performance, and industry-leading services to deliver value to customers. The business area holds a leading market position in label materials and has expanded significantly in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark.

“The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” says Tim Kirchen, exec vp-UPM Adhesive Materials.