Shrink-sleeve labeling for the Evian Coperni Limited Edition container, printed and converted by Sleever International (Mississauga, ON, Canada), has won Best of Show honors in the 2024 AWA Sleeve Label Awards competition, organized by Netherlands-based market researcher AWA Alexander Watson Associates.
The winners were announced Oct. 17 at the 2024 AWA Sleeve Label Conference & Exhibition in Miami, FL. Five categories of award winners were recognized. A panel of independent experts, which included Dr. Séamus Lafferty, consultant; Tom Hammer, head-Technical Marketing at Siegwerk Narrow Web-USA; and Heath Luetkens, exec dir.-iC3D Software, served as judges. They evaluated entries based on numerous criteria, including printing and artwork quality, shrink application onto containers, converting and seaming, innovative features, and shelf appeal.
The Evian Coperni container stands above the rest as Best of Show, the judges said. The design exudes luxury and elegance, and upon “looking closer” it becomes a deeply captivating and experiential label. Simple yet sophisticated graphics are flawlessly executed and encourage consumers to peer inside the bottle, where a star-filled universe of fashion and intrigue awaits. This experience is further enhanced by engaging with the bottle’s online experience through its QR code. The judges were thoroughly impressed by the meticulous attention to detail and the ambitious, flawless execution of the shrink-sleeve label on this deceivingly complex-shaped bottle.
More info: www.awa-bv.com