Press release submitted on behalf of Silvercrest Advertising.

Palm Springs, CA-based Silvercrest Advertising has chosen a 30-in. Rollem TR Finishing System, accompanied by a 24-in. double-head Rollaway unit, creating a fully automated, bi-directional slitting, scoring and perforation solution.

Silvercrest Advertising is a technology company and full-service print agency that delivers advanced marketing and media solutions for brands.
Given their business model’s strong emphasis on technology-driven automation and marketing innovation, it was essential for Silvercrest Advertising to select finishing equipment that aligns with those values. Following a live demonstration of the system at Printing United 2024, the team decided the Rollem TR Slitting and Scoring System was a natural fit, offering the speed, efficiency and integration capabilities needed to support their streamlined production of direct mail and promotional brochures.

The TR Finishing System delivers the highest level of automation for wide-format, high-volume output from digital and offset presses. Engineered for efficiency, it performs slitting, scoring, perforating, die-scoring and strike-perf in a single pass, handling stocks from 50-lb text to 30-pt paperboard at speeds up to 15,000 sph. This eliminates the need for extra labor and guillotine stations. Available in three widths models with single or double heads, it can also be configured with a Rollaway unit for bi-directional, 4-sided finishing.

For more information, visit www.rollemusa.com.