The global toilet-paper market was valued at US$41.04 billion in 2024 and is projected to reach US$42.88 billion this year, further expanding to US$46.83 billion by 2033, growing at a CAGR of 4.5% from 2025 to 2033, says a new study via Business Research Insights.
Toilet paper is a key part of the hygiene and personal-care market, mostly because people use it every day, and there is growing attention on the need for sanitation. Strong retail services and a desire to use premium, environmentally sustainable and thicker papers give North America and Europe dominance in this market. At the same time, Asia-Pacific, Latin America and Africa are showing steady growth because of cities becoming bigger, living standards increasing. New methods for sustainable manufacturing such as using bamboo for toilet paper and other recycled-paper options, are growing in popularity due to people’s concern for the environment.
Since the pandemic, e-commerce has expanded and people started buying in bulk, causing problems in the supply chain. Firms are concentrating on branding, softness, strength and eco-certifications so that their products can stand out in a market where products are almost the same. Procter & Gamble, Kimberly-Clark and Essity are spending more on new developments and expanding their activities in emerging markets to grow their market share. Thanks to efforts for sustainability and more online shopping, the toilet paper market is developing its focus from being a simple need to being about value and new technologies.
LATEST TREND: Increasing consumer shift toward eco-friendly alternatives to drive market growth
An important movement in the market right now involves consumers choosing eco-friendly toilet paper such as bamboo options. People are advocating for recycled paper due to their greater environmental concerns and a wish to reduce deforestation linked with wood pulp. Since bamboo is a fast renewable material, it attracts those who want products that are environmentally friendly. Interest in bamboo toilet paper has increased steadily over the years 2018 to 2024, as shown by rising searches and more adoption by the industry.
Source: https://www.businessresearchinsights.com/market-reports/toilet-paper-market-124833