Avery Dennison Corp. has openedits first  radio-frequency identification (RFID) inlays and labels production site in India. Located in Pune, the plant’s opening on April 23 marked a pivotal step in the company’s long-term commitment to supporting RFID technology growth in South Asia.

The Pune facility establishes Avery Dennison as the first ARC-certified RFID inlay company to manufacture RFID inlays and labels in India. Avery Dennison has introduced AD Cobra, am RFID inlay designed exclusively for the Indian market. The inlay is tailored to meet the environmental and operational challenges faced by Indian businesses, empowering brands to deploy “smart product” solutions with higher confidence and seamless integration. 

“With the opening of our RFID inlay and label manufacturing facility in Pune, Avery Dennison is taking a significant step toward strengthening its presence in India,” says Saurabh Agarwal, vp/gm-South Asia, Avery Dennison. “Local production will help us respond more efficiently to market needs, reduce lead times and better support our customers across industries.”

“India represents one of the fastest-growing markets for RFID adoption, and this facility underscores our commitment to being closer to our customers. By localizing production and innovation, we’re not just enhancing our responsiveness and speed-to-market — we’re also partnering more deeply with Indian brands to unlock the full potential of smart supply chain solutions tailored to their unique needs,” adds Kelvin Tan, dir.-APAC, Intelligent Labels, Avery Dennison.