Three firms rebrand as NextGen Label Group
Following a successful merger in June 2022, Syracuse Label, Macaran Printed Products and W.N. Van Alstine & Sons have rebranded under a new name and corporate identity.
The NextGen Label Group™ name and logo were unveiled at a company-wide meeting May 17. The new brand combines the three operating units under one identity and better reflects the organization’s commitment to its employee-owners and the customer communities they serve. At the same time, it delivers on the promise to protect the rich corporate legacies that were brought together during the merger.
“We are excited to begin this new chapter together as NextGen Label Group," says President Tom Sargent. “Moving forward with a unified group name, while maintaining the visual identities of each business unit, is in direct alignment to the commitment we’ve made to our employee-owners, and the proud legacies and brand equity established at those locations.
The new brand also underscores the company’s commitment to customers by stressing next-generation quality, technology and innovation, exemplified by an expanded press complement and new innovations in RFIDs. NextGen Label Group will also introduce new internal systems throughout the operation to enhance the overall customer experience.
The brand names of Syracuse Label, Macaran and Van Alstine will continue to be used in the market. The new NextGen Label Group name and logo will be rolled out on different platforms and communications throughout the remainder of 2023.