Converting-machinery technology providers Powell Engineering, Inc., and MTorres form strategic alliance

Partnership aims to leverage expertise, resources and innovation of both companies to better serve roll-to-roll converting customers across the globe.

ONEONTA, AL and PAMPLONA, SPAIN – Powell Engineering, Inc., and MTorres announce a strategic alliance that will leverage the expertise, resources and innovation of both companies to deliver a full range of roll-to-roll (R2R) converting solutions in market segments around the world. The combined comprehensive machinery portfolio of unwinds, rewinds, splicers and ancillary equipment is set to expand options and solutions for North American customers.

The two R2R-technology providers meet converters’ needs with offerings from basic unwinding equipment up the ladder of technology to include the latest designs of automatic splicing, roll-handling and more. Rewinding options range from the simple, motorized shaftless frames to fully automatic, center-driven turret rewinds and surface-driven rewind systems. Software solutions help customers address challenges in manufacturing, simulation, inspection and positioning.

“Powell is a family- and employee-owned business that has served the converting industry since the 1980s,” says Vice President of Operations John R. Powell, Jr. “We have expanded our product line over the years, but we realized that without major changes we would not be able launch equipment with much more complexity. The MTorres product line and our own together allow the two companies to have a full range of offerings on hand to solve most of the problems our customers are looking to handle.

“When you look at the two product lines, there is almost a perfect delineation of complexity where one line stops and the other begins. We were getting calls for equipment that were perfectly related to what we do but just outside our capabilities. These customers already know us and are ready to have us help them out. Our project with MTorres has us more prepared to help these customers. We think it is a triple win for Powell, MTorres and for our customers.”

Adds MTorres Sales Director Iñaki Senar, “I am thrilled about the upcoming alliance with Powell Engineering. Their long-standing commitment to the converting industry, coupled with their family-owned business values, aligns seamlessly with our own values at MTorres. John R. Powell, Jr., rightly points out the strategic synergy between our product lines, creating a comprehensive solution for the diverse needs of our customers.

“The collaboration not only expands our product portfolio but also bridges the gap in complexity, allowing us to address a broader spectrum of customer requirements. Powell's established reputation and customer relationships, along with our technological expertise, form a powerful partnership that is poised to bring unparalleled support and a wider range of innovative products to our shared customer base.

“This alliance is a testament to our commitment to meeting the evolving needs of the R2R-converting market. Together, we are well-positioned to elevate industry standards, providing enhanced support and a richer array of solutions for the challenges our customers face. The future looks promising as we embark on this collaborative journey, focused on delivering excellence and exceeding customer expectations.”

For more information, contact:

Powell Engineering, Inc., +1-205-625-5444,

MTorres, +34-948-317-811,