Packaging innovation reigns at 2021 FINAT Sustainability Awards
The 2021 FINAT Sustainability Award
recognizes the efforts of the self-adhesive label value chain to reduce, reuse and recycle. The 10 initiatives entered in the competition demonstrated a broad spectrum of approaches to increasing
sustainability in the value chain for self-adhesive labels: systems for the collection of label waste,
technical solutions for packaging for disposable and reusable packaging, circular approaches for face
materials, sleeves and carrier materials and much more. The winners, CCL Label and Avery Dennison,
were celebrated during last week's online award ceremony.
The jury, consisting of Jacques van Leeuwen (Chair), Gian De Belder (P&G) and Rosalyn Bandy
(TLMI), was given the difficult task of reviewing the submitted data and determining the winners.
The winning initiatives were characterized by their novelty, scalability and cooperation along the
value chain. The competition had a converter and a supplier category: CCL Label and Avery
Dennison were awarded with the FINAT Sustainability Award 2021 in their respective category.
CCL Label won with its entry “EcoStretch Initiative, a circular solution for stretch sleeves" (above). The
initiative is characterized by great impact and a high level of innovation (including a de-inking
step for plastic), involves the entire packaging value chain, including a key brand owner and a
recycler, and is an example of a completely circular model for decoration.
Avery Dennison was awarded with their entry "Sustainable resealable materials, from PVDC-free
oxygen barriers in food to mono-material solutions in HPC" (below). The innovations described can easily
be used in highly relevant types of packaging in the food and hygiene sectors, enabling the shelf
life of products to be extended. At the same time, they ensure the recyclability of the packaging
materials in accordance with the CEFLEX design guidelines for flexible packaging materials.
FINAT Regulatory and Sustainability Affairs Manager Pablo Englebienne says, "We were
pleased to see participation from across the supply chain, and from all company sizes: small,
medium and large. Although the awards went to two major players in the industry, we are
pleased to see that sustainability is not a ‘blue chip’ privilege. I would really like to encourage also
SMEs to submit again for next year. Going forward we are considering some changes to
recognize sustainable innovations from all segments of the industry. We are looking forward to
multiply this year’s numbers in 2022.”
Sustainable practice is key to the self-adhesive label industry and has been recognized as one of
the pillars for FINAT’s strategy. In addition to the growing availability of sustainable and
economically viable recycling solutions for secondary materials from the industry, companies are
making concerted efforts to limit the amount of raw materials used, increase the use of recycled
material and to limit the impact of labels on the recyclability of the labelled product.
full award ceremony here: https://youtu.be/utY5bSQfHSY.
For more information on FINAT’s
initiatives for sustainability, including available solutions for release liner recycling, visit