E Labels, a family-owned business in Pico Rivera, CA, specializing in high-quality label production for 25 years, discusses their business and the acquisition of its second Domino N610i digital press. This milestone underscores the company’s commitment to delivering exceptional label printing solutions with unparalleled speed, precision, and cost efficiency.
Founded by Carlos Rivera, a visionary entrepreneur originally from Guatemala, E Labels has grown from a small startup to a trusted partner for industries including food and beverage, cosmetics, automotive, household products, and more. With a focus on quality and reliability, the company has cultivated customer relationships spanning more than two decades. The decision to expand into digital printing was spearheaded by Operations and Development Manager Jacky, Carlos’s daughter, who joined the business to help modernize its operations. PHOTO: Jacky and Carlos Rivera.
Why Digital?
Jacky says, “We noticed we could not be competitive with small quantity orders due to minimums and plate costs. We figured in order to stay in the game, going digital was a must.” Carlos adds, “We had to evolve to stay in business. Technology is constantly changing and to stay relevant in this industry meant adding digital.”
E Labels’ partnership with Domino began in 2019 when the company first sought digital solutions. “Domino stood out not only for its technology, but also for its people,” said Jacky. “Their team’s transparency and support made us feel like partners, not just another customer. Domino made us feel like they cared for our success, and it was quickly noticed through their training, installation, and service.”
The Domino N610i digital UV inkjet label press has revolutionized E Labels’ operations, enabling quick turnarounds, exceptional print quality, and cost savings. “Customers are always impressed when we say, ‘no plate charges’,” Jacky noted. “We’ve also been able to really impress customers using clear or silver materials due to the opaqueness of Domino’s white ink. Printing small text and variable data have also been game changers for us.”
Continuing to grow with a second Domino N610i
E Labels added its second Domino press in 2024. Jacky says, “For lack of better words, it was time. In just four years, Domino really helped us grow as a small business in the industry, and we want to keep the momentum going. From a professional standpoint, with two Domino presses we’re well positioned to meet diverse customer needs even more efficiently. From a personal standpoint, I want to continue to grow the business that my dad created, and has worked so hard for all of his life. It’s a lot of pressure and I have big shoes to fill, but I know I have a lot of support thanks to Domino.”
With the addition of a second Domino N610i, E Labels aims to expand its market reach and continue to cater to their customers’ needs. “This investment represents the next chapter in our growth,” Jacky says. “We’re building on my dad’s legacy and continuing to deliver the exceptional quality and service our customers expect. As we look to the future, our goal is to continue buying and growing with Domino.”